ideas42: Is There a $250 Billion Gap in Charitable Giving in the U.S.?

One factor stems from the fact that people are rarely, if ever, prompted to think about how much they currently give or how much they want to give overall. As a result, people often end up donating by happenstance or in response to direct appeals, sometimes giving much less (or more) than they’d actually like to. It’s similar to saving money. Unless you are prompted to set a savings goal or are enrolled to automatically save a percentage of your income each month, you may end up saving less for your future than you want to.