People I Read: Jeff Brooks

In the early-ish days of blogging, it was normal to have a blogroll: a list of links to other (often more popular) blogs that the author was interested in. The blogroll would sit calmly in the sidebar and let readers browse their way to other blogs and other authors, discovering fresh ideas and insights. Now, nobody maintains a blogroll. The best hope you have of finding someone else is to follow a link in the body of a post or in a comment or in a link dump. Around here, they also show up in link posts that I share fairly frequently.

But the fact is that I kind of miss the blogroll, and I think that it’s worthwhile to share some of the blogs I read and a note one why I read them. I’ll try to put up one example every couple of weeks.

This post’s person I read is Jeff Brooks from Future Fundraising Now.

It’s a simple fact that fundraisers are writers. Many of us end up writing direct mail appeals, email appeals, social media posts, website copy, newsletter articles, and tons of other pieces with one goal in mind: making words become money for the organizations – and people – we serve. Jeff Brooks, creative director at TrueSense Marketing, has more than 20 years of experience working with nonprofits and is an expert at, well, turning words into money. Future Fundraising Now is one of the blogs I turn to for advice on fundraising, especially when it comes to writing and direct mail.

He also has a book that I highly recommend: How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing.