That is counter-cultural to what my generation has heard for its whole existence. It’s Niebuhr’s classic idea of Christ transforming culture. And, if the church is to be “marketed” to the spiritual seekers under 40, this is our strongest “selling point”. The days of obligatory church attendance are over. If people fill our pews again it won’t be because we are offering something they can get anywhere else. It will be because we are sharing a Gospel that challenges and sustains them.
The more you have clarity about the work you need to be doing, the more work you can actually get done. For with clarity comes what I always think of as the magic bullet of fundraising (and everything else)–consistency. Doing things with regularity and constancy. Brilliance may be something we all desire, but the truth is, a boring plan done with consistency will trump random moments of brilliance every single time.
But times change.
And—these days especially—culture is changing faster than ever before.
As a result, the shelf life of ideas, assumptions and approaches is shorter than it has ever been.
What used to work, doesn’t. Not anymore.
As I’ve been working in the field, and working specifically with communities of color, I’ve been seeing more and more signs of diverse communities being treated like children who don’t know what’s good for them. I don’t think it is conscious or intentional. But it is still frustrating, like watching the first half of the Seahawks/Panthers game.
I miss when people took time to be exposed to opinions other than their own, and bothered to read more than a paragraph or 140 characters. I miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post.
That’s the web I remember before jail. That’s the web we have to save.