Not all giving is the same. Not every gift means the same things, takes the same form, or has the same motivation. An anonymous cash gift to a homeless shelter, for example, is different from a gift of stock to an elite university in exchange for the university’s business school being named after the donor; and both of those are different from a gift to a family member at Christmas. There are varieties of giving. And the differences between those varieties matter. Here, for example, are three different – and major – forms of giving. Patronage was the dominant…

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